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Sales & Marketing Effectiveness for Sustained Growth

 What is it?

Mix one part analytics, one part sales process, one part technology, and add one part reporting.  This is the recipe for sales & marketing effectiveness which boils down to achieving sustainable growth by getting sales, marketing, and customer service all on the same page sharing the knowledge of which customers and prospects are the most important.

Today, many organizations lack the internal resources to perform the analysis of who is “our best customer” and where are more like them.  In addition, they often lack the technology, data quality and reporting services that are vital to maintaining those relationships.  InfoGrow has been supporting organizations in this space for over twenty years.  We bring a strong understanding of the sales & marketing process with equally strong technology specialists so you can put an effective growth plan into practice.  

Learn more throughout our site on how to help your business sustain growth year after year.

Sales & Marketing Effectiveness Blog

Sales & Marketing Effectiveness for Sustained Growth
Open discussion on sales & marketing strategy, process and technology using mapping and CRM tools to build effectiveness for sustained growth.
  • GET HUNTED
    For decades, we’ve hired sales reps to be hunters instead of farmers. We’ve even coveted our neighbors’ (competitors) hunters. Perhaps this recession, along with more effective gate-keepers, (receptionist and voice mail), and the “Walmartization” of buyers, shows us that hunting...
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    The Microsoft SMB IT and Hosted IT Index 2010 research report indicates that small and midsize businesses (SMBs) that use hosted services performed better fiscally than those that do not. The study was conducted between 2009 and January 2010 and...
  • CRM Should Be All About Success -- Not Failure
    I keep reading articles about CRM failure, so I thought I might change the slant a bit and point out how to make it successful. Of course, we all know that CRM technology is far from perfect. That’s been proven...